Be Prepared: Developing a communications calendar and key messages- Webcast
08/10/2018 - 08/10/2018
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Once you establish a communications program, as featured in TACHC’s June webcast, “Introduction to building your health center’s communications program,” it’s time to begin building a communications calendar and identifying your key messages. The main aim of a communication calendar is to organize your content creation by doing your planning up front to ensure that your strategies are fulfilled. Building a calendar with communications messaging supports the process of engaging your community, partners, patients, and policy makers.
Join us as Monica Saavedra, Director of Marketing and Community Relations at CommUnityCare presents the simple steps your center staff can take to develop an effective communications calendar and key messages. This complimentary webcast is the second in a series pertaining to media relations that will continue through June 2019.
The webcast will cover:
- • Working closely with your staff
- • Mapping out your upcoming year
- • Considering your audience
- • Planning and scheduling your content
- • Determining your message points
- • Choosing your communications channels